a dynamic & elegant event identity that reflects a behind-the-scenes look at the world of major league baseball.
Brief
Develop the look + feel for Jays Care Foundation's Behind the Plate luncheon series. The event is hosted by broadcaster Buck Martinez and is an exclusive, formal luncheon and fireside chat with baseball alumni on in-depth topics and behind the scenes stories on the sport. The ask was for a unique look for this event, with some ties to elements of Jays Care's recent marketing campaign.
Solution
The event identity draws on the look of baseball diamond blueprints and markings, which play on the in-depth conversations and nitty gritty, behind the scenes look at the sport that is unique to this luncheon series. The use of a limited colour palette, simple line-work, and duotone photo treatment create an formal yet dynamic look to the different creative assets at the event. Unity with Jays Care's marketing campaign is achieved through carrying over its skewed typographic style and incorporation of imagery of kids from their programs.
Design Touch Points
Event Identity Design
Photography courtesy of Andy Lee.
Digital Invitation
Thank You Card
Menu
Tent Card Centrepieces (front and back), showcasing each of Jays Care's 4 main program streams
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