Bringing together golf and baseball in an event to support programming for kids facing barriers to play.
Brief
Develop the look + feel for Jays Care Foundation's 29th Annual Golf Classic tournament. The event brings together donors and baseball alumni in a fun, energized golf tournament that benefits Jays Care's baseball programming for kids. The design brief was a great challenge in trying to bring together two very different sports in a way that evoked the sense of play and movement associated with youth sport.
Solution
The event identity aimed to make a strong tie between the golf event and the kids who would benefit from the funds raised from the day. Photography of Jays Care youth athletes was juxtaposed with golf imagery, with a blue overlay on the golf photography allowing the kids to really shine. Movement and energy were injected into designs with strong diagonals, and creative cropping effects allowed interplay between the kids and golfers. Jays Care's skewed typography and the dominance of Blue Jays blue in the colour palette created some continuity with the organization's overall brand.
Design Touch Points
Event Identity Design
Photography courtesy of Andy Lee.
Digital Save-the-Date and Invitation
Welcome Banner
Centerpiece Tent Card (R.B.I.) - Front
Centerpiece Tent Card (R.B.I.) - Back
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