Promoting the fight against gender-based violence through a powerful social media campaign.
CLIENT
Women & HIV/AIDS Initiative (WHAI)
Challenge
Create a series of Instagram posts for WHAI's #16 Days of Activism Against Gender-Based Violence campaign, with the theme of ‘Orange the world: End violence against women now!’.
The series of posts works within WHAI's brand, incorporating floral collage with dynamic and bold imagery. Illustrations of diverse women are combined with symbols that are meaningful within the WHAI community, such as the poppy for harm reduction. The colour scheme merges WHAI's brand colours with red from the UN Violence Against Women colour scheme. Overall, the campaign has a unique look and feel within the WHAI brand, bringing renewed energy and dynamics to the brand's social media feed.
Designs were created in Adobe Illustrator.
Design Touch Points
Social Media Design, Illustration
