Sustaining donor loyalty with data visualizations and stories that convey charity impact.
CLIENT
Plan International Canada
Brief
Designs for the semi-annual Impact Report, to help donors learn more about the impact of their donations and inspire them to continue with their support.
Three versions of a tri-fold brochure were created, each targeting a different target demographic group for the charity. Strong emphasis was placed on creating accessible and inclusive designs within AODA standards.
Design Touch Points
Print Design, Informational Design, Illustration
Version 1 - Canadian University Students
Canadian University Students (age 18-24) who belong to Plan International's Champions of Change clubs. For this design, I aimed to be bold, colourful and highly visual in my presentation of information. I emphasized stories of youth activism and leadership.
Version 2- Corporate
Corporate Partners who donate to specific projects through their CSR programs. For this design, I focused on financials and large impact numbers. The design is more reserved yet still highly visual.
Version 3 - Legacy
Legacy Donors (age 60+) who have already left or are considering leaving a gift to Plan International Canada in their Will. The design features larger font sizes and a high degree of contrast and spacing. The focus is on personal stories, with large pull quotes and images of single children.
