Projecting the sustainability and hand-craftsmanship of a textile brand.
Challenge
Create branding materials that evoke the style and mission of a sustainable textile business.
Solution
Branding materials for Herbaria Textiles, a sustainable textile studio that creates silkscreen-printed textile goods using natural, plant-based dyes. The brand attributes are playful, natural, vibrant, and hand-crafted. The branding included the creation of a logo, labels, stationary, brochure, and website.
Design Touch Points
Branding, Illustration
Kraft Paper Packaging, Label
logo, Packaging & Stationary
To stay true to the brand's focus on hand-craftsmanship and botany, the branding designs are based heavily on sketches of plants and natural imagery. The brand colour scheme is inspired by the dye colours used in the fabrics.
The logo design process began with hand-drawn botanical sketches. Depicted plants are inspired by some of the natural plant sources used as dyes for Herbaria fabrics. The design went through several iterations, moving from a rectangular to a circular design which better united the logo elements. Hand-lettering replaced the original typeface used in the initial logo design, better reflecting the hand-crafted feel of the brand.
Product Label- Front
Product Label-Back
Accordion Brochure
An accordion-style brochure was created to accompany products and provide background information and fabric care instructions. The design was inspired by zines, channelling a grassroots feel that is central to the brand.
Accordion Brochure- Folded- Front
Accordion Brochure- Expanded- Top
Accordion Brochure- Expanded- Bottom
Accordion Brochure, Top Side (Flat)
Accordion Brochure, Back Side (Flat)
Brochure Design-Top
